Uh, so you know that little box Google sometimes shows — the one that says “People Also Search For”? Yeah, that one on the side or bottom. I’ll admit, I didn’t really care much about it at first. Like, sometimes I’d click it, sometimes I’d just ignore it. But then, one day, I actually looked at it properly. And honestly… it’s kind of mind-blowing. It’s like you’re getting a peek into what people are actually thinking when they search. Crazy, right?
I remember the first time it hit me. I was just digging around for “SEO keyword research”, trying to figure stuff out, and boom — Google shows a bunch of related searches. My first thought was, “Hmm… that’s just extra clutter,” but then I kept staring at it and I realized — wait a second, this is gold. Pure gold. I mean, that tiny little box can actually change how you plan your content. For real.
So, if you’re trying to make sense of SEO, or even just want to understand how people behave online — you can’t ignore this. Seriously. Stick with me, and I’ll explain it in a way that’s actually easy to follow, not just some boring SEO jargon.
Understanding “People Also Search For”
So, what exactly is “People Also Search For”? In simple terms, it’s Google’s way of showing you what other people are searching for that’s related to your query.
For example, if you search “best SEO tools,” Google might show suggestions like:
- “how to do keyword research”
- “SEO strategy for small businesses”
- “Google SERP features explained”
These aren’t random. Google collects data from real users—what they click, what they return to search for, and how long they spend on pages. Then it presents these suggestions so that the next person searching can find the right information faster.
Think of it like Google peeking into the minds of millions of users and saying, “Hey, people who searched this also wanted to know about these things.”
Why It Matters for SEO
You might be wondering, “It’s just a box with related searches, why should I care?” Well, here’s the thing — it’s not just a box. It’s a roadmap to understanding your audience.
1. Discover What People Are Really Looking For
When you know what other people search for after your main keyword, you understand search intent. This tells you whether someone is looking to learn, compare, buy, or just explore a topic.
2. Find New Keyword Opportunities
Traditional SEO tools give you search volumes and competition. But the PASF box shows what real users are typing next, often giving you long-tail keyword ideas that are less competitive but highly relevant.
3. Make Your Content More Complete
Ever felt like your blog is “okay” but still doesn’t fully answer a reader’s question? By using PASF suggestions naturally, you can cover more angles and make your content genuinely helpful.
4. Improve Your SEO Strategy
Agencies like Digital Agency Delhi use this feature to guide their content planning. By checking what users search for next, we can build a stronger topic cluster, linking articles in a way that Google loves.
How to Use “People Also Search For” in Your Content
Here’s the thing — seeing the PASF box is one thing, using it effectively is another.
- Observe First: Type your main keyword and click on one result. Then check the PASF box. Jot down the queries.
- Add Naturally: Instead of cramming them into bullet points, weave them into sentences or examples. For instance, “If you’re trying to figure out SEO strategy for small businesses, one useful approach is…”
- Create Mini Sections: Each PASF suggestion can inspire a paragraph or a mini-section, rather than a whole article.
- Use Tools: While manual observation works, tools like Ubersuggest, Ahrefs, and AnswerThePublic can make it faster. They often show how PASF keywords are connected to your main query.
It’s not about stuffing keywords. It’s about writing content the way people naturally ask questions.
People Also Ask vs People Also Search For
A lot of people get confused between People Also Ask (PAA) and People Also Search For (PASF). Here’s a simple way to think about it:
- PAA shows questions. For example: “What is SEO?” or “How do I do keyword research?”
- PASF shows related searches or keywords people explore after the first query.
Both are useful. If you’re writing a blog, you can answer PAA questions in your FAQ section and sprinkle PASF keywords naturally in your content. That combination makes your page more complete and human-friendly.
Practical Example
Let’s say your article is about “SEO keyword research.” After checking PASF, you notice:
- “how to get people also search for keywords”
- “best SEO tools for people also search for keywords”
- “use people also search for for keyword research”
Instead of just listing these, you can create a paragraph like:
“When looking for SEO keyword ideas, you might wonder how to get ‘people also search for’ keywords. One approach is using tools like Ubersuggest, which not only shows related searches but also helps you understand search intent. You can then use these terms naturally in your content, making your article more complete and helpful.”
See how natural that feels? That’s how a human writes.
Tips for Human-Like Keyword Optimization
Here are a few things to keep in mind:
- Mix short and long sentences. Humans rarely write perfectly uniform sentences.
- Use keywords organically in examples or storytelling, not in lists.
- Vary phrasing — instead of repeating “people also search for” constantly, you can write “related searches” or “users also look for.”
- Keep your tone conversational, like you’re explaining to a friend.
- Don’t over-optimize headings. Sprinkle them naturally or merge ideas in paragraphs.
Why This Matters for Marketers
For marketers, PASF is more than just data. It’s a peek into your audience’s curiosity. You can:
- Identify hidden topics people care about
- Build content that’s more complete and useful
- Improve user engagement and time on page
- Strengthen your site’s topical authority
At Digital Agency Delhi, we often find our next blog ideas just by seeing what shows up in PASF. It’s like Google handing you a list of topics your audience wants to read about.
FAQ
Q1. What does “People Also Search For” mean?
It’s a Google feature that shows related queries based on real user behavior.
Q2. How is it different from “People Also Ask”?
PAA shows questions; PASF shows related topics or keywords.
Q3. Can I use PASF keywords for my blog?
Yes! Use them naturally in sentences, examples, or mini-sections.
Q4. How do I find PASF keywords easily?
Manually via Google or using tools like Ahrefs, Ubersuggest, AnswerThePublic.
Q5. Is PASF important for SEO?
Absolutely. It helps with keyword research, user intent understanding, and content completeness.
Conclusion
“People Also Search For” is a small box that can make a huge difference. It’s not just a suggestion; it’s a window into what real users want next.
By understanding PASF and using it naturally, you can write content that is more complete, more human, and more helpful — which is exactly what Google wants.
At Digital Agency Delhi, we focus on helping websites grow not by chasing algorithms blindly but by understanding people first. PASF is one of those features that helps us do that every day.
